Introduction to Best Western
As of July 05, 2026, Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,500 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. The brand was founded by M. K. Guertin in 1946. With a rich history spanning over 75 years, Best Western has become a household name, synonymous with comfort, quality, and affordability. Whether you’re a seasoned traveler or just starting to explore the world, Best Western is an excellent choice for your next destination.
But why is Best Western trending now? The answer lies in the company’s recent efforts to shift its focus towards upscale and overseas markets. According to a recent article, Best Western has been shrinking, but its fix is to lean on its nonprofit cooperative structure as a competitive edge. With all-in fees of roughly 8% of revenue versus 12–13% at Marriott, Hilton, and IHG, plus shorter contracts, Best Western is poised to attract more customers looking for a high-quality experience without breaking the bank.
History of Best Western
Best Western was founded in 1946 by M. K. Guertin, and it has since grown to become one of the largest hotel chains in the world. In 1964, Canadian hotel owners joined the system, followed by expansions to Mexico, Australia, and New Zealand in 1976. In 2002, Best Western International launched Best Western Premier in Europe and Asia, marking a significant milestone in the company’s history. Today, Best Western has over 4,500 hotels in more than 100 countries, offering a wide range of accommodations to suit every budget and preference.
One of the key factors that set Best Western apart from its competitors is its nonprofit cooperative structure. As a nonprofit organization, Best Western is owned by its franchisee members, who work together to provide high-quality services and amenities to customers. This structure allows Best Western to keep its costs low, which is then passed on to customers in the form of competitive pricing.
Planning Your Stay at Best Western
When planning your stay at Best Western, there are several factors to consider. First, you’ll want to choose a location that suits your needs. With over 4,500 hotels worldwide, Best Western has a presence in almost every major city and tourist destination. You can use the company’s website or mobile app to search for hotels and book your stay. The Best Western to Go app, available on Google Play, makes it easy to make reservations, track your trip details, and share your itinerary with friends and family.
Once you’ve chosen your location, you’ll want to consider the type of accommodation that’s right for you. Best Western offers a range of rooms and suites, from standard rooms to luxury suites. You can also choose from a variety of amenities, such as free Wi-Fi, free breakfast, and fitness centers. The Best Western Manassas in Virginia, for example, offers spacious guest rooms, free Wi-Fi, and free breakfast, with rates starting from around $100 per night.

Insider Tips and Recommendations
If you’re looking for insider tips and recommendations, you’re in the right place. Travel experts recommend booking your stay at Best Western during the off-season, when rates are lower and crowds are smaller. You can also take advantage of the company’s loyalty program, which offers rewards and discounts to frequent customers. Additionally, be sure to check the hotel’s website for special promotions and packages, which can include extras like free parking, breakfast, or even a complimentary upgrade.
If you love the comfort and quality of Best Western, you’ll also enjoy other hotel chains like Marriott, Hilton, and IHG. However, if you’re looking for a more budget-friendly option, you may want to consider alternatives like Motel 6 or Super 8. Ultimately, the choice of hotel will depend on your individual needs and preferences, so be sure to do your research and compare prices before making a decision.
Alternatives and Comparisons
While Best Western is an excellent choice for many travelers, it’s not the only option available. If you’re looking for a more luxurious experience, you may want to consider brands like Marriott or Hilton. On the other hand, if you’re on a tight budget, you may want to consider more affordable options like Motel 6 or Super 8. Ultimately, the choice of hotel will depend on your individual needs and preferences, so be sure to do your research and compare prices before making a decision.
In terms of cost, Best Western is generally priced competitively with other mid-range hotel chains. Rates can vary depending on the location and time of year, but you can expect to pay around $100-200 per night for a standard room. If you’re looking for a more luxurious experience, you may want to consider upgrading to a suite or booking a room at a higher-end hotel.

Planning Checklist
Before you book your stay at Best Western, be sure to check the following:
- Location: Choose a hotel that’s conveniently located near your destination.
- Room type: Select a room that suits your needs and budget.
- Amenities: Consider the amenities that are important to you, such as free Wi-Fi, free breakfast, or a fitness center.
- Rates: Compare prices and look for special promotions or packages.
- Loyalty program: Join the loyalty program to earn rewards and discounts.
By following this checklist, you can ensure that your stay at Best Western is comfortable, convenient, and affordable.
Visa and Entry Requirements
Depending on your destination, you may need to obtain a visa or meet certain entry requirements. Be sure to check the official government website for the country you’re visiting to determine what requirements apply to you. For example, if you’re traveling to the United States, you can visit the U.S. Department of State’s website for information on visa requirements and travel restrictions.
In addition to visa requirements, you may also need to meet certain health or vaccination requirements. Be sure to check with your doctor or a travel clinic to determine what vaccinations or medications you may need before traveling.
Frequently Asked Questions
Here are some frequently asked questions about Best Western:
Q: What is the Best Western loyalty program?
A: The Best Western loyalty program is a rewards program that offers discounts and perks to frequent customers.
Q: How do I book a room at Best Western?
A: You can book a room at Best Western by visiting the company’s website or using the mobile app.
Q: What amenities are offered at Best Western hotels?
A: Best Western hotels offer a range of amenities, including free Wi-Fi, free breakfast, and fitness centers.
Q: Can I cancel or change my reservation?
A: Yes, you can cancel or change your reservation by contacting the hotel directly or using the mobile app.
Q: Are Best Western hotels pet-friendly?
A: Some Best Western hotels are pet-friendly, but it’s best to check with the hotel directly to confirm their pet policy.
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